Giovanni has been bridging the gap between natural and salon quality, since 1979. Giovanni was the first full range salon inspired hair care brand in natural product stores and today is the #1 selling Hair Care line in the United States Natural Products Industry.
To Giovanni, innovation was not only creating a chic alternative but offering the natural consumer a world of sophistication never before seen in the natural channel. Giovanni erased the lines between natural and professional hair care and offered the consumer complete hair care solutions. Since 1979, the Giovanni Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance.